In my (it seems) continuing series on things that work in the US but not in the UK, Apple’s new iAd network doesn’t seem to be serving ads to people in the UK.
I am not sure if Apple are actively selling inventory in the UK, or if they even have plans to in the short term.
I really wish these American-based companies would clarify when things are U.S. only. Apple said that they had a lot of ads, but I haven’t seen one. So if I had created an app with a primarily non-U.S. audience, hoping to monetise it with iAd, I would be very disappointed.
Apple aren’t the only ones that have a habit of forgetting 6.3 billion people. At Google I/O, they said that everybody attending would have access to AdSense for mobile (which was in closed beta) but on signing up it said U.S. only. There was also a big press release saying that Google Voice was open to everyone. But it was still limited to the U.S. Funny definition of everyone. They did correct it later, but still, it’s not on!